About SmartLink Basics

SmartLink Basics provides expert Fractional Sales Leadership Consulting to ambitious West Coast businesses—from startups in Portland to growth-stage companies in California. Our mission is to unlock scalable, predictable revenue growth without the cost and complexity of hiring a full-time executive. With deep experience leading both local and enterprise-level sales teams, we bridge the gap between potential and performance through hands-on strategy, systems, and leadership execution.

Experienced Sales Leadership Consultant

With over 20 years of executive sales leadership across Oregon, Washington, and California, we actively support companies of all sizes—from small regional firms to Fortune 500 corporations—in designing and scaling high-performance sales organizations. Our consulting approach focuses on understanding people, business drivers, team performance, operational challenges, and growth opportunities, then building a leadership cadence that is both repeatable and scalable.

Empowering Local Businesses: Implement CRM systems, optimize pipelines, establish KPI dashboards, and create incentive plans and playbooks for consistent team performance.
Leading Enterprise Rollouts: Oversee cross-functional initiatives that align sales, marketing, and operations to drive increased market share and revenue predictability.
Architecting End-to-End Platforms: Build sales infrastructure from the ground up—including lead routing systems, onboarding frameworks, and automated workflows—for sustainable growth and accurate forecasting.

Our Leadership Approach

Discovery & Alignment: Conduct a strategic audit of people, process, and pipeline to identify high-impact growth levers.
Strategic Roadmap: Co-develop a custom sales plan that balances quick wins with long-term scalability.
Execution & Enablement: Deploy systems, train salespeople, and implement KPIs to drive consistency and momentum.
Continuous Improvement: Use data-driven reviews, real-time coaching, and agile pivots to maintain ongoing performance.

Clarity

We communicate with precision—no jargon, just actionable guidance.

Integrity

Honest pricing, realistic plans, and full accountability for outcomes.

Collaboration

We work shoulder-to-shoulder with your internal team as trusted partners.

Innovation

We bring the latest sales tech and proven methodologies to your organization.

Partner with an Experienced Sales Leadership Consultant.

If your business is ready to scale and needs expert sales leadership without the full-time cost, SmartLink Basics is here to help. We turn underperforming sales efforts into scalable engines for growth—one process, one rep, and one result at a time.

Fractional Sales Leadership

Develop and execute tailored go-to-market strategies
Optimize every step of your sales process
Mentor and coach sales teams for high performance
Build dashboards for pipeline and revenue forecasting
Design incentive plans that drive growth

Sales Operations & Reporting

CRM platform setup and customization
Automated lead routing and reporting
Real-time dashboards and accountability reviews
iPhone sales apps

View Sample Dashboard

Sales Process Audit & Strategy

5-point audit: people, process, tools, metrics, messaging
Quick wins + long-term strategy
Roadmap to reduce friction and boost velocity

Sales Training & Coaching

5-point audit: people, process, tools, metrics, messaging
Custom action plan for reps and managers
Conversion-focused skill development

Engagement Models & Flexibility

While most of our partnerships are ongoing and designed for long-term impact, we also offer project-based engagements for targeted needs. Whether you’re looking for continuous fractional sales leadership or focused support over a 1–3 month period, we provide flexible models to match your goals.

Ongoing fractional leadership (monthly retainer model)
Short-term projects (1–3 month scope, fixed deliverables)
Advisory blocks (weekly or monthly strategic guidance sessions)

Let’s discuss your needs and structure a model that fits your growth stage and budget.

Is This Right for You?

We typically serve B2B organizations that are either launching their first sales function or scaling an existing team. Whether you’re just getting started or managing a sales org with over 100 reps, we can help structure your path to revenue growth.

Ideal client size: 5–100 sales reps or $1M–$50M in annual recurring revenue (ARR).

Schedule a Free 30-Minute Strategy Audit

Rather than a generic inquiry, we invite you to schedule a complimentary 30-minute strategy audit. We’ll identify key growth opportunities and recommend next steps tailored to your business.