New Book
Activity Without Focus Is Just Motion
How sales leaders use AI and their own data to decide where their team's effort goes, from calls to forecasts.
Published by SmartLink Basics. Available on Amazon in Kindle, paperback and hardcover.
How sales leaders use AI and their own data to decide where their team's effort goes, from calls to forecasts.
Published by SmartLink Basics. Available on Amazon in Kindle, paperback and hardcover.
Most sales teams measure effort by counting it: calls, visits, proposals. The count rises and falls, and nobody can say which of that activity was worth doing.
This book shows sales leaders how to find out, with AI and the data already in their CRM. AI does in hours the analysis that used to take an analyst days. The leader brings what the data never captured: how the business sells, who does which job, how customers buy. Together they decide where the team's effort goes.
Built on one real client's data, the book shows the work as it happened, including confident first answers that turned out wrong and the follow-up questions that caught them.
For owners, sales managers and sales leaders whose teams are too small for an analyst.
Each chapter starts with a question leaders ask, then shows what the data said first, the follow-up that changed it, what only the business knew, and what to do on Monday.
Why counting activity misleads, how to split the work between you and AI, and the first working session on your own export.
Six questions worked through on real data: where the calls should go, what makes a first call work, how many touches win, where deals stall, what you will sell next month and who covers what.
A one-page Monday view for each rep, and how to run the same loop through the managers who report to you.
Every prompt in the book, with the follow-up questions that tested it, so you can run the same analysis on your own data.
For years, in one-on-ones and business reviews, the founder of SmartLink Basics asked the same question. There's no wrong answer. If you know, say how you know. If you think, name the question or the information that would settle it.
The book turns that question into a weekly habit. A hunch goes through the loop as a question to test, so the team's effort follows what the data and the business both support.
All three editions are on Amazon.
Read it on a Kindle or in the free Kindle app on your phone, tablet or computer.
Buy the Kindle on Amazon6 × 9 inches, 102 pages. A good copy for the shelf or for your managers.
Buy the Hardcover on AmazonSmartLink Basics builds the tools that keep the loop running: the Monday page, the dashboards and the call logging your team will keep up with.